[eff around] You can be normal...but why
"A great marketer NEVER wastes a boring-ass touch point." - Me
I LOVE IT when companies turn normal, often-overlooked communications into WOW experiences.
Below are are low-effort, low-cost, and effective examples you can use, immediately.
They grab attention. Make you smile. Create conversation. Encourage sharing. And build a brand.
Want some ideas? Tell me what you do, and I'll brainstorm with you!
Have some ideas? I want to hear about them!
when the pooper isn’t so poopy
My wife and youngest kid are currently in Japan, and saw this on a public bathroom wall.
They knew I was into this crap #getit and sent it to me.
I couldn’t wait to read each box.
don’t flush customers down the toilet
During COVID, when toilet paper rolls were more valuable than dollar rolls...
...the demand for bidets exploded - which is the usual occurrence in bathrooms LOLOLOL!
When Christine ordered one, she received this email in her inbox.
A typical “product delay” message would've angered and destroyed trust. But this company seemed to give a damn about earning this customer.
my product got more action that i did
This is the email Derek Sivers sent to customers of CD Baby, the company he ran and eventually sold for $22 million.
ai art x qr codes
What’s dominating my mind right now, is how people are using AI art to disrupt boring-looking QR codes.
Check these out, OMG.
Why would you NOT turn these QR codes into art that pattern-interrupts, and prompts them to learn more about you?
Why would you NOT turn your QR codes into art stops them, and encourages them to scan for more engagement?
The ai art qr codes are insane. Love the anime one, but wouldn't be surprised if it didn't work as a functioning,scannable qr code. I think they put in a prompt on stable diffusion to generate art from already existing qr codes.
If there was a qr code generator that could generate qr codes out of art, that would be pretty awesome.